About Us
Our Values
Our Team
Prime is a leading real estate developer creating exceptional, sustainable projects that build thriving communities and deliver long-term value. With deep market insight and proven expertise, we develop landmark properties aligned with Saudi Arabia' growth and Vision.
Our Story
Decades of expertise, one mission- To shape Saudi Arabia's tomorrow.
Prime was founded with a clear vision: to make a difference. Our journey began with a deep belief in the power of real estate development to drive growth and accelerate transformation across Saudi cities — from thoughtful urban planning to the creation of vibrant, livable environments. We don’t just pursue opportunities; we create them. We analyze the market thoroughly and anticipate the future intelligently, selecting projects that make a real impact on people’s lives and on the broader landscape of real estate development in the Kingdom.
Our Values
Driven by values that shape every decision
Our Team
A leadership that makes a difference with a cumulative experience of over 80 years in the real estate development sector. We lead with a strategic vision based on extensive cumulative expertise in the Saudi real estate market, driven by a distinguished elite leadership team.
Waleed bin Abdullah bin Saidan
Chairman of the Board of Directors
A Vision for Building the Future… Rooted in Identity, Extended through Innovation Cities have always flourished as their development flourished. At Prime, we read each place through its people — transforming ideas that enrich life into masterfully crafted projects that blend design elegance with operational precision and measurable sustainability. Under our constant motto, “Building the Future,” we are committed to ensuring that our projects are true contributions to our cities and their residents — not merely beautiful buildings. Amid the great urban renaissance unfolding across the Kingdom, we go beyond the limits of structures to create integrated ecosystems: residential communities, vibrant commercial destinations, and public spaces full of life. Alongside them, we develop industrial and logistical projects — from industrial cities and specialized zones to advanced warehouses — built to the highest standards of safety, efficiency, and energy performance, supporting supply chains, the productive economy, and investment attraction. Our approach is steadfast: smart design, disciplined execution, and strong partnerships that extend asset lifecycles, maximize returns, and ensure delivery quality that preserves the trust of our partners. These values are our compass in every decision — and what distinguishes a passing project from a lasting landmark. Thank you for your trust in Prime. Together, we build the future — creating enduring value and landmarks that inspire generations.
Muhammad bin Abdullah bin Saidan
Vice Chairman of the Board of Directors
He currently serves as the Chief Executive Officer of Bin Saedan Real Estate Services Company.
Sultan bin Abdullah Al-Khudair
Chief Executive Officer (CEO)
At Prime, we believe that building the future begins with an idea — an idea that sees true development as the creation of quality of life and lasting value for both place and people.We do not merely execute projects; we craft experiences. From planning to operation, we work with a mindset that balances innovation with responsibility, and speed with precision, delivering products worthy of a nation racing toward the future.Amid the rapid transformations taking place in the Kingdom, we move forward with confidence to develop integrated environments — residential, commercial, industrial, and logistical — that enhance economic diversification, attract quality investments, and strengthen supply chains through smart infrastructure and high standards of quality and safety.We place people at the heart of every project, believing that sustainability is both a professional and moral commitment — one through which we preserve the trust of our partners and build a legacy of reliability and excellence.Thank you to the Prime team for their unwavering passion, and to our partners for their continued trust.Together, we build the future — creating impact seen today and stories told tomorrow.
Khalid bin Abdullah bin Saidan
Board Member
He currently holds the position of Managing Director at Al Maskan Al Maysar Company, one of the Abdullah Bin Saedan & Sons Real Estate Group companies.
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